UFC Fighter Jon Jones Signs K-Swiss Endorsement Deal

Jon Jones, who will be taking on Ryan Bader this weekend at UFC 126, has moved up the light heavyweight ranks rapidly since his UFC debut in 2008. A testament to his popularity has come in the form of a major endorsement deal with K-Swiss. Jones will be joining popular bantamweight fighter Urijah Faber as an ambassador of the brand. The deal also includes an endorsement with FORM Athletics, a K-Swiss subsidiary co-founded by Faber. FORM will be releasing a ‘Jon Jones Signature Collection’ line of performance and lifestyle apparel. Jones will also collaborate on a K-Swiss signature shoe.

Photo: JonnyBones.com

Queen of Sports

Catherine Sebring is the former publicist for Los Angeles Lakers superstar guard, Kobe Bryant. She and her resident writer Leah Hollar are the Queen of Sports. Check them out at http://queenofsports.com

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