Jon Jones, who will be taking on Ryan Bader this weekend at UFC 126, has moved up the light heavyweight ranks rapidly since his UFC debut in 2008. A testament to his popularity has come in the form of a major endorsement deal with K-Swiss. Jones will be joining popular bantamweight fighter Urijah Faber as an ambassador of the brand. The deal also includes an endorsement with FORM Athletics, a K-Swiss subsidiary co-founded by Faber. FORM will be releasing a ‘Jon Jones Signature Collection’ line of performance and lifestyle apparel. Jones will also collaborate on a K-Swiss signature shoe.