Talk about great use of product placement: Blake Griffin‘s sensational, never-been-done-before dunk during the Sprite Slam Dunk Contest will be featured in a 30-second spot for Kia. Griffin dunked over a 2011 Kia Optima (the official vehicle of the NBA) in the contest, with Baron Davis throwing him the pass from the sunroof. The commercial is debuting today, and a number of print advertisements from the Dunk Contest will be released as well. As for the car Griffin dunked over, he autographed it and it will be given to one of Griffin’s charitable interests.
Photo: PR Newswire