The NFL’s 79 million female fans make up 44% of its fan base, according to NFL VP-Consumer Products Tracey Bleczinski. In an effort to tap into the female fan base, the NFL has launched yet another new advertising campaign and website. The “Rivalry Campaign” celebrates rivalries in the NFL family and highlights the league’s women apparel.
Another new campaign, the NFL Party Collection, centers around the idea of “homegating.” The NFL Party website features a blog focused on party planning tips and recipes that come from professional cake designer Tami Beitz. NFL licensed kitchen products from sandwich pressers and cake decorating items to cheese boards can be purchased through the online shop, as well.
The amount of NFL licensed products seems almost limitless for women now. From fur boots with an NFL team’s logo to bathing suits and maternity wear, the NFL has really invested in their women’s fan base.